A Timeline of Cameron’s Dive & the Power of Twitter


Dr. M (1629 Posts)

Craig McClain is the Assistant Director of Science for the National Evolutionary Synthesis Center, created to facilitate research to address fundamental questions in evolutionary science. He has conducted deep-sea research for 11 years and published over 40 papers in the area. He has participated in dozens of expeditions taking him to the Antarctic and the most remote regions of the Pacific and Atlantic. Craig’s research focuses mainly on marine systems and particularly the biology of body size, biodiversity, and energy flow. He focuses often on deep-sea systems as a natural test of the consequences of energy limitation on biological systems. He is the author and chief editor of Deep-Sea News, a popular deep-sea themed blog, rated the number one ocean blog on the web and winner of numerous awards. Craig’s popular writing has been featured in Cosmos, Science Illustrated, American Scientist, Wired, Mental Floss, and the Open Lab: The Best Science Writing on the Web.





3 comments on “A Timeline of Cameron’s Dive & the Power of Twitter
  1. Like you, I was late for a dinner appointment because I couldnt tear myself away from the computer. Luckily when I called to apologise, I found my hosts were doing the exact same thing! This is truly the first time that I have been completely and utterly absorbed by events unfolding on Twitter. It made me feel like part of the action and it was heady stuff indeed. Thanks for the Storify!

  2. I’m with you. I was preparing for my Sunday night online game of Dungeons & Dragons (set beneath the surface of the sea, of course), watching the tweets unfold via Facebook. I was absolutely flabbergasted that the major news networks were not covering the event as it unfolded.

    And yes, I halfway expected James Cameron to find the plug in the bottom of the ocean, down there. ;)

  3. To be fair, I think “traditional media weren’t covering this” is a bit of a red herring. From looking at the way the Deepsea Challenge team was doing press releases, it’s pretty clear that they weren’t looking for a ton of publicity during the dive, and for obvious reasons. If I were diving solo into the deepest trench in the world in an experimental vessel, I wouldn’t want the media watching every moment either. Imagine what the articles would look like if MSNBC, CNN, BBC, and Fox News were doing minute by minute reports during that 30+minutes of no contact. I might even go as far as to plan the first experimental to correspond with the weekend shift for most major western news corps.

    The Monday morning coverage made it pretty clear that there was a carefully thought out plan for public outreach once the first dive was successful and Jim was back on deck.

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